Branding, Marketing, and Publicity
Publicity

Veteran publicist Tricia Hedman draws on nearly two decades of experience to help authors navigate today’s shifting media landscape. She shares proven publicity strategies for both traditional and digital channels.

Publicist Elysse Wagner of Books Forward shares creative and practical strategies to help authors increase visibility and connect with readers. She offers fresh approaches that help books stand out in a crowded marketplace.

Chris Reardon, Eddie Lightsey, Helen Yu, Hurt Lombard, Joel Tomlin, and Robbie Bryan explore the marketing and publicity efforts behind bestselling books. They share how publishers and marketers support authors and outline steps writers can take to position themselves for success.

Elysse Wagner, publicist and campaign strategist at Books Forward PR, offers practical advice on publicity, networking, and expanding your reach across both traditional and self-publishing paths.

Maryglenn McCombs, Christine Husom, Elizabeth Gherkin, Ginger Nalley, Julie Shirkey, and Robby Bryan discuss how authors can strengthen relationships with bookstores and book clubs. They focus on touring, personal connection, and community engagement as essential tools for long-term success.

Author and publicist Tom Robinson explains the essential steps for promoting a book. He outlines how strategies differ for self-published and traditionally published authors and how to decide when to manage publicity yourself or work with a professional.

Elysse Wagner discusses how authors can work effectively with their publishers’ publicity teams. She explores how personal initiative and professional collaboration can work together to increase visibility and book sales.

Belinda Leigh Underwood, Elizabeth Crowens, and Steven Aberle explore the power of book blogs, newsletters, and virtual tours. They share practical marketing strategies that help authors reach new readers and build visibility at every stage of their careers.