Veteran publicist Tricia Hedman draws on nearly two decades of experience to help authors navigate today’s shifting media landscape. She shares proven publicity strategies for both traditional and digital channels.
Misdirection That Plays Fair with the Reader
Misdirection keeps readers guessing while fair play keeps them satisfied. Saralyn Richard, Jill Orr, Mariah Fredericks, and Rich Zahradnik explore how to design red herrings that surprise without cheating the reader. This session focuses on balancing intrigue, logic,...




