How Bestsellers Are Built

Chris Reardon, Eddie Lightsey, Helen Yu, Hurt Lombard, Joel Tomlin, and Robbie Bryan explore the marketing and publicity efforts behind bestselling books. They share how publishers and marketers support authors and outline steps writers can take to position themselves for success.

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What Is Your B Story and Why Does It Matter?

What Is Your B Story and Why Does It Matter?

A strong subplot can elevate an entire novel. Moderated by Sharon Hopkins, Brenda Donelan, Carrie Smith, Cathi Stoler, Kelly Oliver, and Roger Johns discuss how to develop a compelling B story that supports the main plot. This session focuses on using subplots to...