Self Publishing
Self publishing offers writers creative control, ownership, and entrepreneurial opportunity. The Self Publishing degree program is designed to help authors navigate the independent publishing landscape with clarity and confidence. From manuscript preparation and professional editing to cover design, formatting, metadata, pricing, and distribution platforms, this degree program explores the full production process required to bring a book to market independently.
Success in self publishing requires both creative excellence and business strategy. Writers will examine launch planning, advertising, platform building, sales analytics, rights management, and long term brand development. This program equips authors to make informed decisions, avoid common pitfalls, and build sustainable publishing models that support both artistic vision and financial growth.
Courses
An Overview of Self-Publishing: Demands and Expectations
Self-publishing offers freedom, but it also comes with real responsibilities. Alex Brown, Kiersten Modglin, Mike Faricy, Shira Shiloah, Steven Hutson, and Trace Conger discuss what authors should realistically expect when managing their own publishing careers. Topics include pricing, Kindle Unlimited, Amazon algorithms, and the day to day demands of being both writer and publisher, helping authors make informed decisions before jumping in.
Benefits and Challenges of Self-Publishing
Independent publishing can be empowering and overwhelming at the same time. Moderated by Michael Lewis, Eric Gardner, Jason Fort, Judith Lucci, and Karen McCullough discuss their firsthand experiences navigating the rewards and obstacles of self-publishing. This session covers freedom, visibility, marketing demands, and persistence, giving writers a realistic picture of what building an independent career actually involves.
Choosing the Right Publishing Path for Your Career
There is no single path to publication anymore. Daniel J. Hale, Jaden Terrell, Lisa Wysocky, and Marilyn M. Fisher share firsthand experiences with hybrid publishing, self-publishing, small presses, and alternative distribution strategies. This session helps writers understand the strengths and tradeoffs of each option so they can choose a path that aligns with their goals, values, and audience.
Finding Success in Self-Publishing
There is no single formula for success, but proven strategies can make a difference. Introduced by Richard Helms, bestselling author J.A. Konrath shares his path to success in self-publishing, discussing the choices, innovations, and mindset that helped him grow a thriving independent career. This session offers practical insight and inspiration grounded in real results rather than theory.
From Book to Business: Making Indie Publishing Actually Work
Turning a book into a business requires more than hitting publish. Cal Stone, Ernest Lancaster, Frank DiBianca, Kay DiBianca, S.C. Merritt, and Tilia Klebenov Jacobs break down what it takes to make self-publishing successful, from production choices to marketing strategy. Writers will gain practical insight into building momentum, reaching readers, and sustaining an independent publishing career.
From Manuscript to Finished E-Book and Audiobook
Finishing a manuscript is only the beginning. Cathy Tully, Dale T. Phillips, Kate Gable, Kiersten Modglin, and Lee Clark walk writers through the steps required to turn a book into a professional quality e book or audiobook. This session covers narration choices, production workflows, technology, and resources, giving indie authors a clear path from draft to finished product.
How Indie Books Find Their Readers
Getting a book written is one challenge. Getting it into readers’ hands is another. Debra Gaskill, Kiersten Modglin, and Sonja Dewing explain how independent authors can navigate distribution options across digital, print, and audio formats. This session breaks down platforms, copyright considerations, and common pitfalls, helping writers expand their reach while keeping control of their work.
Is Self-Publishing Worth It? Real Careers, Real Results
Is self-publishing truly a sustainable path or just a fallback? A.K. Amherst, Charlie Pearson, Debra Gaskill, and Linda Falgoust share their real journeys into independent publishing, speaking candidly about creative control, marketing realities, and long-term career growth. This session offers an honest look at what works, what does not, and how writers can decide if self-publishing fits their goals.
Marketing Self-Published and Independent Books
Marketing is often the hardest part of publishing, especially for independent authors. Judith Gaines, Kate Gable, Kiersten Modglin, Nina Wachsman, and Sonja Dewing share practical, proven approaches to reaching readers and building visibility. This session covers social media strategy, identifying the right audience, creating effective ads, and using marketing tools in ways that support long term growth rather than short bursts of attention.
Publishing Like a Pro: How to Build a Serious Independent Career
Publishing today is about ownership, professionalism, and smart decision-making. Allison Bettes, Ashley Hagan, Cal Stone, J.J. Cagney, Kay DiBianca, and Mike Faricy explore the modern publishing landscape, reframing self-publishing as independent publishing. This session focuses on treating your book like a business, maintaining creative control, and positioning yourself for long-term success.
Publishing Options: Why the Old Publishing Rules No Longer Matter
The publishing world no longer runs through a single gate. Chris Reardon, Don Bruns, Lisa Wysocky, MaryGlenn McCombs, and Matt Bronleewe examine how publishing has changed and why writers no longer need to rely on traditional New York pathways. This session explores emerging opportunities, shifting power structures, and how authors can build successful careers by embracing new and independent models.
Self-Publishing: Is It Right for You?
Self-publishing offers freedom, but it also demands responsibility. August McLaughlin, Jennie Bentley, Rae Ann Parker, and Vinnie Hansen share candid insights into what it really takes to succeed as an independent author. This session explores creative control, financial realities, workload, and mindset, helping writers determine whether self-publishing is a good fit for their ambitions and working style.
The New Era of Publishing: An Agent’s Perspective on Going the Indie Route
Publishing no longer follows a single path, and choosing the right one can shape an entire career. Literary agent April Eberhardt offers a clear-eyed look at today’s publishing landscape, comparing self-publishing, small and independent presses, and traditional large houses. This session helps writers understand the tradeoffs behind each option and how to decide which route best aligns with their goals, expectations, and long-term vision.
What Indie Authors Actually Need to Know to Succeed
Self publishing promises freedom, but it also raises a lot of questions. Dale T. Phillips, Jacob Moon, Jane B. Lee, Kate Anslinger, Kiersten Modglin, and Sonja Dewing tackle the issues indie authors care about most, including process, income, rights, and long term control. This session offers honest, experience driven answers that help writers decide if self publishing is right for them and how to build a sustainable career on their own terms.














