From Book to Business: Making Indie Publishing Actually Work

Turning a book into a business requires more than hitting publish. Cal Stone, Ernest Lancaster, Frank DiBianca, Kay DiBianca, S.C. Merritt, and Tilia Klebenov Jacobs break down what it takes to make self-publishing successful, from production choices to marketing strategy. Writers will gain practical insight into building momentum, reaching readers, and sustaining an independent publishing career.

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Making Every Line of Dialogue Count

Making Every Line of Dialogue Count

Effective dialogue earns its place by serving character and story. Danny Lindsey, Jim Nesbitt, Kathleen Cosgrove, Peggy O’Neal Peden, Robert Downs, Ross Cavins, and Shirley B. Garrett discuss how to make dialogue purposeful, authentic, and revealing. This session...

Creating a Brand Readers Recognize

Creating a Brand Readers Recognize

Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers...