Branding, Marketing, and Publicity
Event Marketing
Events create powerful opportunities for writers to connect with readers, industry professionals, and the broader writing community. Whether in person or virtual, well planned events can build visibility, strengthen relationships, and elevate an author’s public presence. The Event Marketing program at Killer Nashville University focuses on using events as an intentional part of an author’s marketing strategy.
These resources explore how to promote appearances, signings, panels, and conferences in ways that attract the right audience and leave a lasting impression. This program helps writers turn events into meaningful touchpoints that support long term growth and publicity.
Courses
How to Get Booked at Reader Events and Festivals
Kayla Brown, Nina Wachsman, Ronda Wells, and Sara Wigal share insider strategies from both author and publicist perspectives on how to get booked at reader events and festivals, and how to make the most of every opportunity once you’re there.
Making the Most of Book Signings
Claire Applewhite, Elaine Sandra Abramson, Lisa Wysocky, Nancy West, and Phil Bowie share practical insight into planning and running successful book signings, from promoting your book and connecting with readers to managing the details that make an event run smoothly.
Planning Events That Build Readers
Susan P. Moss leads Mary Adams Belk and Randy Weir in a conversation about planning and participating in successful events from signings to talks and what truly helps move books and build lasting readership.
The Art of Hand-Selling Books
Bill Cusano, Deb Gaskill, John DeDakis, Judy Lyn Gregg, and Tilia Klebenov Jacobs share proven strategies for selling books face-to-face, from setting up inviting displays to engaging readers and confidently closing the sale.