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The Art of Hand-Selling Books

Presented by: Bill Cusano | Deb Gaskill | John DeDakis | Judy Lyn Gregg | Tilia Klebenov Jacobs
Categories: Sales

Bill Cusano, Deb Gaskill, John DeDakis, Judy Lyn Gregg, and Tilia Klebenov Jacobs share proven strategies for selling books face-to-face, from setting up inviting displays to engaging readers and confidently closing the sale.

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Inside the Mind of a Dangerous Character

Inside the Mind of a Dangerous Character

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This session explores how to create villains who feel both believable and unforgettable. Drawing on real-world law enforcement experience, the speaker explains how motivation, psychology, and moral complexity can elevate antagonists and deepen the emotional stakes of...