Swag That Sticks: Turning Merchandise into Meaningful Connection

Publishing & Author Career
2014
Featuring Don Bruns, Stacy Allen

This audio session is available to KNU members.

Explore Membership Options

ABOUT THIS SESSION

Don Bruns and Stacy Allen examine author merchandising, how to create memorable swag, where to find quality items, and how thoughtful, well-branded materials can strengthen reader connection and visibility.

MORE LIKE THIS


How to Build and Lead a Successful Launch Team
Traci Hunter Abramson
2025
The Synopsis for Query Letters
Amy Burkhardt, Cari Hawks, Denise Dietz, Jeff Gerecke
2010
Editing Secrets Writers Learn Too Late
Bud Tower, Elaine Ash, Gretchen Stelter, John DeDakis, Kathryn Lasky, Rodney Walther
2023
Sara Paretsky on Craft, Career, and Creating Stories That Endure
Clay Stafford, Sara Paretsky
2025
The Practical Guide to E-Book Publishing Success
(Jon) Jefferson Bass
2014
Writing the Next Book When the Pressure Is On
David D. Levine, John Billheimer, John Gilstrap, Jonathan Santlofer, Jonathon King
2011
Building a Newsletter Readers Actually Want
Carmen Amato, Carol Potenza, Gregory Stout, Meredith R. Lyons, Nate Hoffelder
2025
What Literary Agents Really Do and Why They Matter
Jill Marr
2009