Don Bruns and Stacy Allen examine author merchandising, how to create memorable swag, where to find quality items, and how thoughtful, well-branded materials can strengthen reader connection and visibility.
Creating a Brand Readers Recognize
Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers...
