Don Bruns and Stacy Allen examine author merchandising, how to create memorable swag, where to find quality items, and how thoughtful, well-branded materials can strengthen reader connection and visibility.
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Strong stories are built one scene at a time. This panel explores how to construct scenes and chapters that pull readers forward, using hooks, pacing, and purpose to ensure every moment earns its place while deepening engagement with the story.
A great beginning invites the reader into the story and makes a promise it must keep. Dianne McCartney, Elise Burke Brown, J.L. Yarrow, Lori Robbins, Renda Knapp, and Sara Johnson share how to craft openings that immediately engage through tension, curiosity, and...
Gail Bellamy explores why readers are drawn to food writing and how writers can use sensory detail to bring scenes to life. She shares tips for writing effective food descriptions, common language pitfalls to avoid, and ways a character’s relationship with food can...