Sara Wigal guides writers through building an author brand that reflects their values and goals, exploring tools such as SWOT analysis, market positioning, and personal storytelling.
The “3 Acts” of Your Story and Why “Act 2 (The Middle)” is So Important
Act Two carries the weight of the entire story. Jule Selbo breaks down the three-act structure with a focused look at why the middle matters most. This session examines how conflict, obstacles, reversals, and escalating pressure work together to keep stories...




