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Building an Author Brand That Lasts

Presented by: Carly Watters | Clay Stafford | P.S. Literary
Categories: Branding | Career | Marketing | Publishing | Social Media

Carly Watters and Clay Stafford explore how authors can build and sustain a compelling brand—one that resonates with readers, reinforces your author identity, and supports long-term success. They also share insights on marketing, publishing, and shaping a career that reflects your voice and values.

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Creating a Brand Readers Recognize

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Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers...