Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers guidance to authors who use pen names, including how to create and maintain a distinct identity.
Creating Tension in Every Scene
Momentum comes from tension on the page. Bruce Robert Coffin, D.E. Funk, James R. Hannibal, Phyllis Gobbell, and Shaun Assael break down how conflict can exist in every scene, even quiet ones. Writers will learn how to layer different forms of conflict to maintain...
