Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers guidance to authors who use pen names, including how to create and maintain a distinct identity.
Changing Technologies Through The Years
What happens to a mystery when there’s no cell phone, no internet, and no instant answers? In this panel, authors explore how changing technology shapes storytelling across different eras. They discuss the creative challenges of writing in the past, from slower...
