William Martin breaks down what it takes to grab a reader from page one and hold their attention. He introduces six key principles he believes every strong opening must address, while also highlighting common language and structural missteps that quietly push readers away. This session offers clear guidance on how to open with confidence and momentum.
Managing Time Without Losing Your Creative Spark
Amy Denton, J.J. Cagney, Kemper Donovan, Ley Esses, Paul McHugh, and Sandy Clements share realistic approaches to managing time. They discuss balancing creativity with deadlines, structure, and the many demands of daily life.




