When emotions are high and lives are on the line, words matter more than force. Homicide detective and crime novelist Rick Reed draws on real-world experience resolving high-stakes crises through communication and empathy. This session explores how negotiators build trust under pressure, read human behavior, and defuse volatile situations, giving writers powerful tools for creating tense, emotionally grounded scenes.
The Do’s and Don’ts of Building an Author Brand
Mary Coley, Claire Applewhite, Pamela Fagan Hutchins, and Robert Downs examine the fundamentals of author branding, offering practical guidance on balancing creativity with marketing strategy to cultivate a consistent, authentic public image.
