The Do’s and Don’ts of Building an Author Brand

Presented by: Claire Applewhite | Mary Coley | Pamela Fagan Hutchins | Robert Downs

Mary Coley, Claire Applewhite, Pamela Fagan Hutchins, and Robert Downs examine the fundamentals of author branding, offering practical guidance on balancing creativity with marketing strategy to cultivate a consistent, authentic public image.

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The Do’s and Don’ts of Building an Author Brand

In Conversation with Eoin Colfer

Val McDermid on Crime, Craft, and Creative Fearlessness

What Agents and Editors Look for in a Manuscript

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