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The Do’s and Don’ts of Building an Author Brand

Presented by: Claire Applewhite | Mary Coley | Pamela Fagan Hutchins | Robert Downs
Categories: Branding | Marketing

Mary Coley, Claire Applewhite, Pamela Fagan Hutchins, and Robert Downs examine the fundamentals of author branding, offering practical guidance on balancing creativity with marketing strategy to cultivate a consistent, authentic public image.

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Mastering the Red Herring

Mastering the Red Herring

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A well-placed red herring can keep readers guessing. A poorly placed one can frustrate them. In this craft-driven discussion, G.M. Malliet and fellow mystery writers explore how to use misdirection with precision. They share techniques for planting false leads,...