What Makes a Book Irresistible

Categories: Branding | Fiction | Marketing

Cal Stone, Charles D’Amico, Dianne McCartney, Judith Gaines, and Sandy Clements explore the marketing power of great packaging—showing how covers, blurbs, and descriptions work together to capture attention and draw readers in before page one.

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When Food Tells the Story

When Food Tells the Story

Gail Bellamy explores why readers are drawn to food writing and how writers can use sensory detail to bring scenes to life. She shares tips for writing effective food descriptions, common language pitfalls to avoid, and ways a character’s relationship with food can...