Gail Bellamy explores why readers are drawn to food writing and how writers can use sensory detail to bring scenes to life. She shares tips for writing effective food descriptions, common language pitfalls to avoid, and ways a character’s relationship with food can reveal personality, emotion, and deeper layers of story.
Creating a Brand Readers Recognize
Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers...




