Authors talk about author merchandising (or, more colloquially, swag). They discuss where to produce the merchandise, the benefits and pitfalls of certain items, and the importance of quality and uniqueness.
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Colin Cotterill and his panel humorously share their worst Amazon reviews and whether or not it’s worth it to get angry over negative reviews.
The creation of an “author website” is made easy in a step-by-step tutorial, from domains, Wordpress, blogs, to GoDaddy.
The panel discusses their most effective online sales techniques, tips on advertising and recommended sites, and how important connections and timing are. It is stressed that you should do what works best for you.