Swag That Sticks: Turning Merchandise into Meaningful Connection

Publishing & Author Career
2014
Featuring Don Bruns, Stacy Allen

This audio session is available to KNU members.

Explore Membership Options

ABOUT THIS SESSION

Don Bruns and Stacy Allen examine author merchandising, how to create memorable swag, where to find quality items, and how thoughtful, well-branded materials can strengthen reader connection and visibility.

MORE LIKE THIS


Knowing When a Manuscript is Finally Finished
Barbara Christopher, David Schlosser, Kelly Nichols, Sharon Potts
2010
The New Era of Publishing: An Agent’s Perspective on Going the Indie Route
April Eberhardt
2013
How Dialogue Shapes Plot and Character
David Walker, Deborah Shlian, Joseph Terrell, Philip Cioffari, Tom Collins
2010
Starting Strong: Building Your Writing Career from the Ground Up
Georgina Cross, James Glass, Roger Johns
2021
Success, Pressure, and the Price of Visibility
Hank Phillippi Ryan, Harlan Coben, Jeff Abbott, Joseph Finder, Ridley Pearson
2011
Breakout – Publicizing Your Book in an Ever-Changing How to Publicize Your Book in Today’s Media LandscapeMedia Landscape
Tricia Hedman
2025
When Success Changes Everything: The Hidden Costs of Achievement
Bruce Robert Coffin, Clay Stafford
2023
How Bestsellers Are Built
Chris Reardon, Eddie Lightsey, Helen Yu, Hurt Lombard, Joel Tomlin, Reed Colman, Robbie Bryan
2006