Chester D. Campbell, Elizabeth Zelvin, and Tom Robinson explore what “buzz” really means in today’s publishing world and how authors can generate excitement through media, social platforms, and meaningful community engagement.
What Actually Works on Social Media
MaryGlenn McCombs, Rick Robinson, Scott Pearson, and Tom Robinson share what has worked best for them when using social media to reach readers. They discuss advertising, platform choices, and the importance of timing and connection, while emphasizing that the most...
