Act Two carries the weight of the entire story. Jule Selbo breaks down the three-act structure with a focused look at why the middle matters most. This session examines how conflict, obstacles, reversals, and escalating pressure work together to keep stories emotionally compelling and structurally sound.
Swag That Sticks: Turning Merchandise into Meaningful Connection
Don Bruns and Stacy Allen examine author merchandising, how to create memorable swag, where to find quality items, and how thoughtful, well-branded materials can strengthen reader connection and visibility.
