Branding, Marketing, and Publicity
Web Design
Your website is your professional headquarters. This program covers essential elements of an effective author site, including structure, messaging, search optimization, user experience, and integration with your broader marketing strategy so visitors become subscribers, readers, and advocates.
Courses
Building a Professional Author Website on a Budget
This step-by-step session guides writers through building an affordable and professional author website. It covers topics ranging from selecting a domain and hosting service to creating a functional WordPress site and using blog content to engage readers.
Building a Website That Works as Hard as You Do
Jeniffer Thompson shares insider strategies for creating an author website that captures attention, builds credibility, and serves as a central hub for your online presence.
Claiming Your Online Presence with Confidence
Butch Wilson, a learning center network administrator, demonstrates practical and affordable tools that help authors build professional websites, establish a strong online presence, and manage their digital footprint with confidence.
Designing a Website That Works for You
Corrine Pritchett and Jennifer Vance share how to create an author website that truly works for you. They explore the value of a strong web presence, key design principles, and practical ways to use your site to support branding and reader engagement.
What Your Website Should Be Doing for Your Career
Carmen Amato and A.K. Amherst explain how to design an author website that attracts readers, builds excitement around your work, and serves as a strong foundation for your online presence.