Branding, Marketing, and Publicity
Social Media
Social media is about connection, not just promotion. Explore platform strategies, content planning, analytics, engagement techniques, and branding consistency across channels. Learn how to build community, grow visibility, and use social platforms as an intentional extension of your author career.
Courses
Connecting with Readers Through Social Media
Julie Schoerke, Catherine Dilts, Michelle Kubitz, Shari Stauch, and Warren Moore share insights on using social media to build community, engage readers, and strengthen an author’s presence with intention and authenticity.
How to Build and Lead a Successful Launch Team
Bestselling author Traci Hunter Abramson guides writers in building successful launch teams and using social media intentionally. Participants create real assets such as launch team applications and branded materials while learning systems that support long term book marketing success.
Making Social Media Work for You
Moderated by Maggie Toussaint, authors D.B. Sieders, Kathryn Lane, Margaret Mizushima, Maxwell Lopez, Rich Zahradnik, and Ross Carley discuss how writers can use social media with purpose. They focus on building genuine connections and promoting work in ways that feel natural and sustainable.
Tweet this: Taking Social Media to the Next Level
In this practical and energizing panel, authors share what actually works when building an online presence. From choosing the right platforms to creating authentic engagement, they discuss how to turn followers into readers and make your voice stand out in a crowded digital world.
Using Social Media to Grow Your Audience
Elysse Wagner shares practical strategies for using platforms such as BookTok, Facebook, and Instagram to market books. She offers clear, actionable guidance to help authors grow their audience and increase engagement.
Using Social Media Without Burnout
Author Ross Cavins offers a practical look at using social media as a writer. He explores how to build an online presence, connect with readers, and maintain balance without burning out.
Using Social Media Without Losing Yourself
Erik Deckers shares practical strategies for using social media to build an author platform, connect with readers, and promote your work in meaningful ways. He focuses on maintaining authenticity and focus while navigating the demands of online visibility.
What Actually Works on Social Media
MaryGlenn McCombs, Rick Robinson, Scott Pearson, and Tom Robinson share what has worked best for them when using social media to reach readers. They discuss advertising, platform choices, and the importance of timing and connection, while emphasizing that the most effective approach is one that fits your voice, goals, and audience.