Branding, Marketing, and Publicity
Reviews and Blurbs

Panelists explore the evolving world of book reviews, comparing the influence of online fan responses with traditional print criticism. They discuss how both shape readership, reputation, and long-term engagement.

Maryglenn McCombs shares seven proven strategies for securing meaningful book reviews. She focuses on building visibility, strengthening credibility, and creating lasting engagement with readers.

Albert Abramson, Doris Ann Norris, Dru Ann Love, Janet Rudolph, and Kerry Hammond celebrate the readers who champion books and authors. They share how strong fan connections form and why passionate readers play such an important role in long-term success.

This practical session explores how to approach authors and industry professionals for book blurbs. It covers networking with intention, building authentic relationships, and crafting requests that lead to thoughtful endorsements.

Mike Faricy, Nancy Sartor, and Sara Wigal discuss how to secure meaningful book reviews and use them effectively. They explore outreach strategies, building credibility, and turning reviews into tools that increase visibility and reader trust.

Colin Cotterill, Bill Crider, Elaine Viets, Linwood Barclay, and Lisa Lutz share their most memorable and often humorous Amazon reviews. They talk about handling criticism, keeping perspective, and finding balance when reader feedback is both glowing and brutal.

Art Taylor, Bill Crider, Brian Skupin, Dick Lochte, and Kate Stein from Mystery Scene magazine offer behind-the-scenes insight into reviewing books. They discuss interviewing authors, editing reviews, and what catches their attention when evaluating submissions from writers and critics alike.