Branding, Marketing, and Publicity
Newsletters
Newsletters give writers a direct, reliable way to communicate with readers without relying on changing algorithms or third party platforms. A strong newsletter builds loyalty, deepens engagement, and creates a consistent line of connection between projects. The Newsletters program at Killer Nashville University focuses on using email as a long term relationship building tool.
These resources explore how newsletters support reader retention, launch momentum, and ongoing visibility. From shaping content to maintaining consistency, this category helps writers turn newsletters into a dependable part of their branding, marketing, and publicity efforts.
Courses
Building a Newsletter Readers Actually Want
Carmen Amato, Carol Potenza, Gregory Stout, Meredith R. Lyons, and Nate Hoffelder share practical guidance on creating an effective author newsletter. They cover choosing the right platform, crafting engaging content, and building a loyal readership that grows over time.
The Power of “No,” The Power of “Yes” in Creating Stories
Every story moves forward through decisions about what to reveal and what to withhold. Jule Selbo examines how strategic use of denial and permission drives suspense and conflict in crime and mystery fiction. This session focuses on controlling information to keep readers emotionally invested and eager for the next turn.