What Makes a Book Irresistible

Categories: Branding | Fiction | Marketing

Cal Stone, Charles D’Amico, Dianne McCartney, Judith Gaines, and Sandy Clements explore the marketing power of great packaging—showing how covers, blurbs, and descriptions work together to capture attention and draw readers in before page one.

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Building a Villain Who Feels Human

Building a Villain Who Feels Human

Bruce Robert Coffin, D.E. Funk, Jim Nesbitt, Roger Johns, Shaun Assael, and Shirley B. Garrett explore what makes a villain truly compelling. They discuss motivation, psychology, moral ambiguity, and the challenges of writing complex antagonists who feel authentic and...