What Makes a Book Irresistible

Categories: Branding | Fiction | Marketing

Cal Stone, Charles D’Amico, Dianne McCartney, Judith Gaines, and Sandy Clements explore the marketing power of great packaging—showing how covers, blurbs, and descriptions work together to capture attention and draw readers in before page one.

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Raising stakes means forcing your protagonist to face real danger, both external and internal. D.E. Funk, M.T. Falgoust, Mary Beth Magee, and Rea Frey discuss how to push characters to their limits by drawing on relatable fears, credible threats, and emotional...