Cal Stone, Charles D’Amico, Dianne McCartney, Judith Gaines, and Sandy Clements explore the marketing power of great packaging—showing how covers, blurbs, and descriptions work together to capture attention and draw readers in before page one.
What Really Works in Author Marketing
Julie Gwinn, Kathryn Scarborough, Linda Sands, Mary Adams Belk, Rich Zahradnik, and Shari Stauch share insights into effective advertising and marketing, exploring what works, what doesn’t, and how to connect authentically with readers.
