What Actually Works on Social Media

MaryGlenn McCombs, Rick Robinson, Scott Pearson, and Tom Robinson share what has worked best for them when using social media to reach readers. They discuss advertising, platform choices, and the importance of timing and connection, while emphasizing that the most effective approach is one that fits your voice, goals, and audience.

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Research Smarter, Write Faster

Research Smarter, Write Faster

Research does not have to derail your writing schedule. Amy Denton, Caroline Fardig, Carrie Smith, Lois Schmitt, Philip Rivera, and Tracie Provost share practical strategies for organizing research, outlining projects, and working efficiently. This session helps...

Writing Without an Outline

Writing Without an Outline

Not every writer plans ahead, and that can be a strength. Linda Thorne leads Amy Rivers, Kerry Peresta, P.D. Halt, R.G. Belsky, and Rich Zahradnik in a discussion of discovery writing and flexible story structure. This session examines the benefits and challenges of...