This session explores how to craft powerful antagonists and the conflicts that define them. It offers guidance on creating multidimensional villains whose motivations and choices drive the story forward with tension and emotional depth.
Creating a Brand Readers Recognize
Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers...




