The Do’s and Don’ts of Building an Author Brand

Categories: Branding | Marketing

Mary Coley, Claire Applewhite, Pamela Fagan Hutchins, and Robert Downs examine the fundamentals of author branding, offering practical guidance on balancing creativity with marketing strategy to cultivate a consistent, authentic public image.

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What Makes a Pitch Work

What Makes a Pitch Work

Donna Bagdasarian and Bob Williamson explore the foundations of a strong pitch. They share essential techniques, practical advice, and industry insight to help writers present their stories with clarity, confidence, and appeal to publishing professionals.