Authors talk about author merchandising (or, more colloquially, swag). They discuss where to produce the merchandise, the benefits and pitfalls of certain items, and the importance of quality and uniqueness.
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Mark Rein, retired detective sergeant from Alaska, uses stories from his time working in vice to provide an inside view.
Paul MacArthur, contract advisor for the National Writers Union, discusses the role of the writers union and his experience with it, common misconceptions, what to look for in a contract, and an author's power in negotiations.
Bradley Harper, a retired US Army Colonel and pathologist, speaks on autopsies and forensic investigation. Harper goes in depth on his past experiences and thought process while writing historical fiction.