Supporting the Bestseller

Year: 2006

Panelists discuss the marketing and publicity chain of book publishing and how they cater to authors to create bestsellers. They also discuss the steps authors can take to become bestsellers.

To access this content, please sign up as a member.

Check out these other resources:

Writing Across Genres

Writing Across Genres

Panelists talk about their own novels that span different genres and the difficulties of meeting genre expectations when writing across different genres in the same book and how they blend them.

Swag

Swag

Authors talk about author merchandising (or, more colloquially, swag). They discuss where to produce the merchandise, the benefits and pitfalls of certain items, and the importance of quality and uniqueness.