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How to Create and Sustain Marketing Momentum

Presented by: Matthew C. Funk | Rick Robinson | Stephen Wallack | Sunny Frazier | Susan Whitfield
Categories: Marketing | Networking | Promotion | Publicity | Social Media

Matthew C. Funk, Rick Robinson, Stephen Wallack, Sunny Frazier, and Susan Whitfield share real-world marketing strategies drawn from their own publishing journeys, offering practical insight into building momentum and long-term visibility.

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Using Backstory to Drive Character and Plot

Using Backstory to Drive Character and Plot

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A character’s past drives every choice they make on the page. Kelly Nichols, Philip Cioffari, and Steven Womack explore how to define, shape, and deploy backstory to support plot and character development. Writers will learn when to reveal key information, when to...

Search & Seizure: The One Mistake That Can Kill a Criminal Case

Search & Seizure: The One Mistake That Can Kill a Criminal Case

Search and seizure errors can unravel an entire case, on the page and in real life. Alan A. Cook draws on experience as a prosecutor, law clerk, and district attorney to explain how the Fourth Amendment actually works in practice. This session helps writers understand...