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It Goes With the Job

Presented by: Clare O’Donohue | Gail Lerner | Gianrico Carofiglio | Keir Graff | Lou Berney | Rick Mofina
Categories: Craft | Experience | Research | Writing
Year: 2011

Authors discuss the legitimacy of the “write what you know” cliché and life experience added in writing, from carnival life to working at a correctional facility.

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Creating a Brand

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Bente Gallagher describes her experience creating a brand. She goes over what a brand and branding is, and explains why it is hard to break away from expectations once your brand is strong. Bente gives tips with writing under pseudonyms.