Julie Gwinn, Kathryn Scarborough, Linda Sands, Mary Adams Belk, Rich Zahradnik, and Shari Stauch share insights into effective advertising and marketing, exploring what works, what doesn’t, and how to connect authentically with readers.
Constructing Scenes that Pull Readers Forward
Strong stories are built one scene at a time. This panel explores how to construct scenes and chapters that pull readers forward, using hooks, pacing, and purpose to ensure every moment earns its place while deepening engagement with the story.
