A great beginning invites the reader into the story and makes a promise it must keep. Dianne McCartney, Elise Burke Brown, J.L. Yarrow, Lori Robbins, Renda Knapp, and Sara Johnson share how to craft openings that immediately engage through tension, curiosity, and voice. This session focuses on practical techniques for creating first lines and opening pages that pull readers in and set the tone for everything that follows.
Partnering with Your Publisher for Better Promotion
Elysse Wagner discusses how authors can work effectively with their publishers’ publicity teams. She explores how personal initiative and professional collaboration can work together to increase visibility and book sales.



