A great ending feels both surprising and inevitable. Benny Sims, Georgina Cross, M.K. Dean, Rich Zahradnik, Rick Treon, and Robin Yocum explore what makes an ending truly satisfying, from balancing twists with closure to knowing when to explain and when to leave space. This session speaks to both planners and intuitive writers who want to leave readers feeling rewarded.
The Art of Hand-Selling Books
Bill Cusano, Deb Gaskill, John DeDakis, Judy Lyn Gregg, and Tilia Klebenov Jacobs share proven strategies for selling books face-to-face, from setting up inviting displays to engaging readers and confidently closing the sale.




