William Martin breaks down what it takes to grab a reader from page one and hold their attention. He introduces six key principles he believes every strong opening must address, while also highlighting common language and structural missteps that quietly push readers away. This session offers clear guidance on how to open with confidence and momentum.
Heroes with a Moral Edge
Chris F. Holm, Elizabeth Hand, Lou Berney, and Seth Harwood examine the appeal of morally complex protagonists. They discuss how flawed heroes, ethical tension, and emotional honesty draw readers in and keep them invested in the story.




