MaryGlenn McCombs, Rick Robinson, Scott Pearson, and Tom Robinson share what has worked best for them when using social media to reach readers. They discuss advertising, platform choices, and the importance of timing and connection, while emphasizing that the most effective approach is one that fits your voice, goals, and audience.
The Psychology Behind Page-Turning Stories
Keeping readers engaged is as much about psychology as craft. Susan Finch, associate professor and dean at Belmont University, explores how the brain responds to story and why certain openings pull us forward. This session focuses on first chapter fundamentals and the...
