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Developing Your Brand

Presented by: Sara Wigal
Categories: Branding | Publishing | SWOT Analysis

Sara Wigal outlines the initial steps for branding your book and author career, discussing both external and internal factors to consider. Her presentation helps authors navigate the challenges and opportunities involved in establishing a strong personal brand.

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Career Management for New Authors

Career Management for New Authors

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James Glass moderates this panel, where authors encourage young writers to ask questions about the process of managing a career in writing. The panelists discuss balancing life with writing, marketing and business strategies, social media engagement, book signings,...