Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers guidance to authors who use pen names, including how to create and maintain a distinct identity.
Exploring the Criminal Mind: What Really Drives Criminal Behavior
What drives people to commit crimes is rarely simple. This session introduces writers to forensic psychology and the ways experts study criminal behavior, motivation, and recurring patterns. By understanding how psychologists analyze offenders and interpret behavior,...
