Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers guidance to authors who use pen names, including how to create and maintain a distinct identity.
Let’s Be Brief: Writing Short Stories
Panelists chat about the current market for short stories, reasons for writing short stories, and experimenting with aJane Suen, Merrilee Robson, Rhonda Gilliland, and Robert Mangeot explore both the creative freedom and the business realities of short fiction. They...



