The Do’s and Don’ts of Building an Author Brand

Categories: Branding | Marketing

Mary Coley, Claire Applewhite, Pamela Fagan Hutchins, and Robert Downs examine the fundamentals of author branding, offering practical guidance on balancing creativity with marketing strategy to cultivate a consistent, authentic public image.

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Espionage Thrillers After Snowden

Espionage Thrillers After Snowden

How did Edward Snowden change the landscape of espionage storytelling? In this thought-provoking discussion, Mark Greaney leads a panel of thriller writers exploring how revelations about surveillance, intelligence agencies, and government secrecy reshaped the way...

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Cozy Elements That Make Mysteries Irresistible

Authors explore how pets and food bring warmth, humor, and texture to mystery fiction. This session examines why cats, dogs, and culinary details resonate with readers, how they deepen character and community, and the ways these everyday comforts can make crime...

Inside an Autopsy From Start to Finish

Inside an Autopsy From Start to Finish

Autopsies are often simplified or misunderstood in fiction. Jennifer Dornbush and Dr. Bradley Harper walk writers through what actually happens, beginning at the death scene and continuing through examination and documentation. This session offers clear insight into...