In this panel moderated by Kathleen Ryan, authors explore the enduring fascination with true crime and why real cases captivate readers so deeply. They discuss the key differences between writing true crime and fictional crime, from research and ethics to narrative structure, and how each approach shapes the way stories of justice, violence, and truth are told.
Creating a Brand Readers Recognize
Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers...
