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What Makes a Book Irresistible

Presented by: Cal Stone | Charles D'Amico | Dianne McCartney | Judith Gaines | Sandy Clements
Categories: Branding | Fiction | Marketing

Cal Stone, Charles D’Amico, Dianne McCartney, Judith Gaines, and Sandy Clements explore the marketing power of great packaging—showing how covers, blurbs, and descriptions work together to capture attention and draw readers in before page one.

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