What Makes a Book Irresistible

Categories: Branding | Fiction | Marketing

Cal Stone, Charles D’Amico, Dianne McCartney, Judith Gaines, and Sandy Clements explore the marketing power of great packaging—showing how covers, blurbs, and descriptions work together to capture attention and draw readers in before page one.

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Writing Through Tragedy with Truth and Care

Writing Through Tragedy with Truth and Care

Bryan Gruel, David Hewson, Reed Farrel Coleman, and S. J. Rozan reflect on their personal and creative responses to the events of September 11. They discuss how writers can approach terrorism and tragedy with care, honesty, and emotional truth while honoring the human...