What Makes a Book Irresistible

Presented by: Cal Stone | Charles D'Amico | Dianne McCartney | Judith Gaines | Sandy Clements

Categories: Branding | Fiction | Marketing

Cal Stone, Charles D’Amico, Dianne McCartney, Judith Gaines, and Sandy Clements explore the marketing power of great packaging—showing how covers, blurbs, and descriptions work together to capture attention and draw readers in before page one.

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What Makes a Book Irresistible

Writing from the Headlines: Turning Real Events into Compelling Fiction

Leading Workshops That Inspire Growth and Collaboration

How Publishing Decisions Are Really Made

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