Building a Brand That Reflects Who You Are

Presented by: Sara Wigal

Sara Wigal guides writers through building an author brand that reflects their values and goals, exploring tools such as SWOT analysis, market positioning, and personal storytelling.

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Murder Most Ancient

Murder Most Ancient

Albert Bell, Jeri Westerson, Marilyn Todd, Peg Herring, and Sharan Newman explore mysteries set in the ancient world. They discuss research challenges, historical authenticity, and how universal human motives make stories from long ago feel surprisingly modern.

The Mechanics of Digital Manipulation

The Mechanics of Digital Manipulation

The online world is built on persuasion, illusion, and manipulation. Carmen Amato examines how digital deception shapes everyday life, from subtle influence to large-scale fraud. This session looks ahead to the future of virtual interaction and shows writers how to...