Sara Wigal guides writers through building an author brand that reflects their values and goals, exploring tools such as SWOT analysis, market positioning, and personal storytelling.
What Makes a Book Irresistible
Cal Stone, Charles D’Amico, Dianne McCartney, Judith Gaines, and Sandy Clements explore the marketing power of great packaging—showing how covers, blurbs, and descriptions work together to capture attention and draw readers in before page one.
