Building a Brand That Reflects Who You Are

Presented by: Sara Wigal

Sara Wigal guides writers through building an author brand that reflects their values and goals, exploring tools such as SWOT analysis, market positioning, and personal storytelling.

To access this content, please sign up as a member.

Check out these other resources:

Globalization of Crime Fiction

Globalization of Crime Fiction

Crime fiction no longer belongs to one place or culture. Discover how international influences are shaping modern crime stories, and learn how to write across borders while avoiding stereotypes and maintaining authenticity.

Search & Seizure: The One Mistake That Can Kill a Criminal Case

Search & Seizure: The One Mistake That Can Kill a Criminal Case

Search and seizure errors can unravel an entire case, on the page and in real life. Alan A. Cook draws on experience as a prosecutor, law clerk, and district attorney to explain how the Fourth Amendment actually works in practice. This session helps writers understand...