How to Create and Sustain Marketing Momentum

Presented by: Matthew C. Funk | Rick Robinson | Stephen Wallack | Sunny Frazier | Susan Whitfield

Categories: Marketing | Networking | Promotion | Publicity | Social Media

Matthew C. Funk, Rick Robinson, Stephen Wallack, Sunny Frazier, and Susan Whitfield share real-world marketing strategies drawn from their own publishing journeys, offering practical insight into building momentum and long-term visibility.

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The Anatomy of a Tough Character

Character Development, Dialect, Protagonists

Moderated by Jim Nesbitt, Richard Helms and fellow panelists discuss the creation of the tough guy archetype in fiction. They explore voice, authenticity, and how to balance strength with vulnerability to create characters who feel real rather than one dimensional.

Diversity in Crime Fiction: Expanding Voices and Perspectives

Books, Business, Publishing

Diverse perspectives bring new depth and authenticity to crime, mystery, and thriller stories. In this session, authors explore how varied voices, backgrounds, and experiences enrich storytelling, broaden readership, and reflect the complexities of the real world.

From the Newsroom to the Novel

Crime, Fiction, Journalism, Reporting, Writing

Bruce DeSilva, Carolyn Hart, Craig McDonald, Julie Kramer, and Sara Blædel talk about the leap from journalism to fiction. They discuss how reporting sharpened their sense of realism, detail, and setting, and how truth learned on the job strengthens storytelling on...

How to Create and Sustain Marketing Momentum

The Anatomy of a Tough Character

Diversity in Crime Fiction: Expanding Voices and Perspectives

From the Newsroom to the Novel

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