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The Do’s and Don’ts of Building an Author Brand

Presented by: Claire Applewhite | Mary Coley | Pamela Fagan Hutchins | Robert Downs
Categories: Branding | Marketing

Mary Coley, Claire Applewhite, Pamela Fagan Hutchins, and Robert Downs examine the fundamentals of author branding, offering practical guidance on balancing creativity with marketing strategy to cultivate a consistent, authentic public image.

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Letting Characters Grow Older Without Losing Their Spark

Letting Characters Grow Older Without Losing Their Spark

Characters grow older just like people do. This panel explores how to write aging protagonists with honesty and depth, using time and experience to enrich character development across multiple books without losing energy or appeal.

Mystery in the East: Culture, Crime, and Setting

Mystery in the East: Culture, Crime, and Setting

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Four authors explore crime fiction set across the Far East, discussing how culture, history, and geography shape their mysteries. They share how setting influences character, motive, and atmosphere, and how writing outside one’s own cultural lens demands research,...