Mary Coley, Claire Applewhite, Pamela Fagan Hutchins, and Robert Downs examine the fundamentals of author branding, offering practical guidance on balancing creativity with marketing strategy to cultivate a consistent, authentic public image.
From Book to Business: Making Indie Publishing Actually Work
Turning a book into a business requires more than hitting publish. Cal Stone, Ernest Lancaster, Frank DiBianca, Kay DiBianca, S.C. Merritt, and Tilia Klebenov Jacobs break down what it takes to make self-publishing successful, from production choices to marketing...




