Mary Coley, Claire Applewhite, Pamela Fagan Hutchins, and Robert Downs examine the fundamentals of author branding, offering practical guidance on balancing creativity with marketing strategy to cultivate a consistent, authentic public image.
Author Reading and Writing Process
The panel introduces themselves and take turns reading from their books. They agree there is no set of rules for writing. One author recommends the "W" outline method and another recommends writing a story by asking "what ifs."
