The Do’s and Don’ts of Building an Author Brand

Categories: Branding | Marketing

Mary Coley, Claire Applewhite, Pamela Fagan Hutchins, and Robert Downs examine the fundamentals of author branding, offering practical guidance on balancing creativity with marketing strategy to cultivate a consistent, authentic public image.

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What Really Happens in an Operating Room

What Really Happens in an Operating Room

Operating rooms are controlled, intense, and nothing like television makes them seem. Practicing orthopedic surgeon Tom Kelso takes writers inside the real OR to explain how procedures actually unfold, what language professionals use, and where fiction most often goes...