What Really Works in Author Marketing

Categories: Advertising | Advice | Expert Insight

Julie Gwinn, Kathryn Scarborough, Linda Sands, Mary Adams Belk, Rich Zahradnik, and Shari Stauch share insights into effective advertising and marketing, exploring what works, what doesn’t, and how to connect authentically with readers.

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How Suspense Really Works: Making Readers Hold Their Breath

Character, Fiction, Pacing, Plot, Suspense, Thriller, Writing

What makes a reader hold their breath and refuse to stop turning pages? Charlie Donlea, Dianne McCartney, J.L. Delozier, Kaira Rouda, Lynette Eason, and Rick Treon dig into the true mechanics of suspense. They explore how character choices, pacing, and plot...

Where It Begins: How Crime Stories Find Their First Clue

Crime, Fiction, Plot

Cathi Stoler, Don Bruns, John Lutz, Rick Mofina, Sheila Connolly, and Steve Hamilton break down how crime stories begin. They discuss where ideas come from, how to shape that first clue, and how to build a trail of evidence that keeps readers turning pages.

Falling Down the Research Rabbit Hole

Craft, Historical, Research, Writing

Carolyn D. Wall, Catriona McPherson, Charlotte Hinger, D.M. Pirrone, Keri Arthur, and Molly Westin dive into the joys and frustrations of research. They discuss how they uncover authentic details, what surprises them along the way, and how research often reshapes both...

What Really Works in Author Marketing

How Suspense Really Works: Making Readers Hold Their Breath

Where It Begins: How Crime Stories Find Their First Clue

Falling Down the Research Rabbit Hole

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