Julie Gwinn, Kathryn Scarborough, Linda Sands, Mary Adams Belk, Rich Zahradnik, and Shari Stauch share insights into effective advertising and marketing, exploring what works, what doesn’t, and how to connect authentically with readers.
The Eureka Moment
Authors discuss the phenomenon that is The Eureka Moment, their different methods for getting inspiration, and what to do when the lightbulb goes off.
