Mike Gulliboe, John Hegenberger, Kathryn Lane, Sherry Stout, and Warren Moore explore how authors can use blogging and social media to build visibility, connect with readers, and promote their work as part of a sustainable, long-term marketing strategy.
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Panelists explore the evolving world of book reviews, comparing the influence of online fan responses with traditional print criticism. They discuss how both shape readership, reputation, and long-term engagement.
Thomas H. Cook reflects on how the publishing industry has evolved over the past two decades. He discusses changes in networking, financial models, editorial expectations, and the growing importance of writing work that resonates with today’s readers.
DP Lyle, J.B. Manning, Kari Bovee, Kemper Donovan, Marty Ludlum, and Rick Glaze explore how humor can enhance mystery and suspense. They discuss timing, tone, and how to use comedy to relieve tension without undermining realism or stakes.