Writers get critiques and feedback on their writing from panelists.
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Writer Beth Terrell leads a panel of female authors to offer general tips on writing dialogue in the context of a novel that the listeners can apply to their own writing projects.
Authors talk about author merchandising (or, more colloquially, swag). They discuss where to produce the merchandise, the benefits and pitfalls of certain items, and the importance of quality and uniqueness.
Kelly Oliver and other authors discuss subplots and how they allow for deeper development of characters beyond the protagonist.