Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers guidance to authors who use pen names, including how to create and maintain a distinct identity.
Making Medicine Believable on the Page
Colleen Brogran Raasch, Linda Petrilli Duncan, and Scott Pearson explore what it takes to write convincing medical mysteries and thrillers. They discuss how to use real science without overwhelming the story, how to create authentic medical settings, and how to build...
