Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers guidance to authors who use pen names, including how to create and maintain a distinct identity.
A Voice in the Dark: Writing in Unique Perspectives
This panel discussion focuses on the importance of perspective in writing, featuring authors with diverse backgrounds including a former spy/interrogator, a ghostwriter, a book doctor, and authors from various cultural backgrounds.
