Bente Gallagher shares her experience building an author brand—what it truly means to become a “brand,” and why expectations can grow harder to escape as your visibility increases. She examines the elements of branding (name, style, image, consistency) and offers guidance to authors who use pen names, including how to create and maintain a distinct identity.
The Psychology Behind Real Serial Killers
Serial killers in fiction often blur into myth, but reality is more complex and disturbing. Jon Jefferson examines the psychology of serial killers as they exist in the real world and how those realities translate into effective storytelling. Writers gain insight into...
